CfGC
ADVANCED RESEARCH ON COMMUNICATION
The complex world, increasingly interconnected and technologically structured where we live, requires research that works alongside concrete situations, inside the real territories of society, economy, culture, politic, in contact with people and needs.
Focus on
"Reading" and digital text.
Automation cannot exist without rewriting

Digital technologies are rewriting not only our reality but also the perception that Man has of these innovations. Precisely for this reason, the CfGC has been engaged for years in the analysis and experimentation of those technologies that can enhance the human dimension by alleviating difficult tasks and thus rendering it available for creativity.

Why bring CRAIAT experiments back to the surface?


L’ipertesto d’autore: automation at the service of text analysis


With the aim of continuing the experiments launched in 1992 and with the desire to examine novel and unprecedented forms of relationships between new technologies, process automation and our daily reality, the CfGC has initiated a rereading of the main projects carried out by the CRAIAT through short scientific video-documentaries. In this way, the CfGC hopes to call the scientific community’s attention, and that of others as well, to the importance of automation and digital texts today. In fact, more and more often we are faced with persuasion strategies employed by principal media and power groups who use new forms of content dissemination according to a transmissive approach that subdivides contents and proposes them without critical consideration of the communicative methods.

“Reading" and digital text: automation cannot exist without rewriting
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Scientia atque Usus

We redefine the relationship between knowledge
and our ability to intervene on reality
CfGC brings together the world of research and training with subjects who work in society, the economy, politics and culture...
Caesari omnia uno tempore erant agenda: vexillum proponendum [...] signum tuba dandum [...] ab opere revocandi milites [...] acies instruenda, milites cohortandi [...]. Quarum rerum magnam partem temporis brevitas et incursus hostium impediebat. His difficultatibus duae res erant subsidio, scientia atque usus militum, quod superioribus proeliis exercitati, quid fieri oporteret, non minus commode ipsi sibi praescribere quam ab aliis doceri poterant, et quod ab opere singulisque legionibus singulos legatos Caesar discedere nisi munitis castris vetuerat [...].
~ C. Iulius Caesar, Commentarii de bello gallico, L. II/20

Usus: how and where we work
EFFECTIVE COMMUNICATION GENERATES RESOURCES
We design and implement integrated communication solutions for and together with our partners. Today the problem is not the lack of opportunities and resources, it is the inability to recognize them and to realize a communication, also organizational, that can enhance them.

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People
Our community
Different expertise, one passion

Luca Toschi

Full Professor
Research Director

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Viola Davini

PhD Student
Research Fellow

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Cosimo Barberi

Research Fellow
 

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Eugenio Pandolfini

PhD
Research Fellow

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Gianluca Simonetta

PhD
Research Fellow

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Ilaria Marchionne

PhD Student
 

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Marco Sbardella

PhD
Research Fellow

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Matteo Coppi

PhD Student
 

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Let’s communicate!
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E-mail: viola.davini@unifi.it | Telefono: 055.2756196-7

Cesare doveva fare tutto nel medesimo tempo: sollevare il vessillo […] dare il segnale con la tromba […] richiamare i soldati dal lavoro […] schierare […] esortare i soldati […]. L’esiguità del tempo e l’avanzata del nemico impedivano una gran parte di queste operazioni. A queste difficoltà due cose sovvenivano: l’istruzione e l’esperienza dei soldati, poiché, esercitati nei precedenti combattimenti, erano in grado di prescriversi essi stessi le operazioni che dovevano essere fatte, non meno opportunamente che se fossero state loro da altri indicate, secondo, l'obbligo imposto da Cesare ai vari legati di non allontanarsi dalla propria legione prima del termine dei lavori.