Generative communication is a model of analysis and planning of communicative processes which is currently widely sought by businesses, enterprises, institutions, and organizations in general. While it is based on an advanced use of automatic elaboration of “in-formation” (from social media to robots, from augmented reality to artificial intelligence, from IoT to IoE), but it places value on the people and communities at the center of every activity.
This approach finds its practical application in generative methodology. The CfGC uses this approach in its various projects, employing instruments and products targeted for the development of internal and external communication strategies.
Generative communication can assume a range of forms: from communication in enterprises to that within institutions, from organizational communication to communication during crises, from intercultural communication to mediation and negotiation, from public to social communication and for marketing.